At Colorado Time Systems (CTS), long‑term partnerships are built on trust, shared values, and a commitment to elevating the athlete experience. That’s why we’re proud to announce the renewal of our partnership with U.S. Masters Swimming (USMS) through 2029—continuing a relationship that has supported the Masters swimming community for more than a decade.
As part of this renewed agreement, CTS will continue its designation as the Official Timing Partner of U.S. Masters Swimming, providing members, clubs, and facilities with industry‑leading training tools and competitive timing equipment designed to enhance events at every level.
Since 2010, CTS and USMS have worked side by side to support adult swimmers across the country—from local club meets to national championship events. This renewed partnership reflects a shared commitment to precision, innovation, and creating positive experiences for athletes, organizers, and spectators alike.
“We look forward to our continued partnership with U.S. Masters Swimming,” said Rick Connell, CTS Vice President & General Manager. “This has been a mutually beneficial partnership, and we are pleased to pursue the opportunity to continue working with the USMS club development coordinators, as well as the opportunity to enhance the championship experience for athletes, organizers, and spectators.”
“Colorado Time Systems has been a fantastic partner for U.S. Masters Swimming since 2010,” said Dawson Hughes, CEO of USMS. “We are thrilled to continue building the partnership to enhance the experience for USMS events, clubs, and members across the country."
U.S. Masters Swimming plays a vital role in encouraging adults to enjoy the health, fitness, and social benefits of swimming. With more than 2,000 adult swimming programs and events nationwide, USMS serves a diverse membership ranging in age from 18 to 100 and representing all ability levels.
Through this partnership, CTS will continue to support USMS events and facilities with reliable, high‑performance timing solutions that help ensure fair competition and seamless meet operations. From local pool competitions to large‑scale championships, accurate timing and scoring are essential—and CTS remains committed to delivering platinum‑quality systems swimmers and organizers can trust.
As CTS and USMS move forward together through 2029, the focus remains clear: supporting the U.S. Masters swimming community with dependable technology, meaningful collaboration, and a shared passion for the sport. We’re excited about what’s ahead and honored to continue serving swimmers, clubs, and events nationwide.
About Colorado Time Systems (CTS): Colorado Time Systems, a PlayCore company, has established a reputation for precision and innovation in swim timing equipment. Since 1972, premier aquatic facilities have chosen Colorado Time Systems for platinum quality timing, scoring and display systems. Learn more at www.coloradotime.com.
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PlayCore combines best in class planning and education programs with the most comprehensive array of recreation products available to create solutions that match the unique needs of each community they serve. Learn more at www.playcore.com.
About U.S. Masters Swimming: U.S. Masters Swimming encourages adults to enjoy the health, fitness, and social benefits of swimming by providing more than 2,000 adult swimming programs and events across the country, including open water and pool competitions. USMS’s nearly 60,000 members range from age 18 to 100 and include swimmers of all ability levels. USMS, a nonprofit, also trains and certifies coaches and provides online workouts, a bimonthly member magazine, monthly newsletters, and technique articles and videos at usms.org.